What is the "Landscape Report" report?
Competitor Landscape' Report indicates:
In which of your products you are cheaper than your competitor?
In which you and your competitor are the same.
In which you are more expensive than your competitor.
How to use it?
The "Landscape Report" report can be found under the Reports tab in the left bar:
You then can filter by the competitor or by any attribute you choose to compare.
You can see the total number of products for each category (note the example below).
All numbers are active links, so you can reach relevant products by clicking the active link.
'I'm cheaper' column indicates products in which you are cheaper than your competitor. Sometimes, when pressing the active link in the 'Competitor Landscape report', you will see more products than indicated previously in the report. This is because the platform also considers products in which all of your competitors for this specific product are either OOS (out of stock) or EOL (end of life).
When filtering 'All' under competitors, you will find fewer results than by choosing a specific competitor as the system considers all of the competitors.
For example: when the system searches "We're the same" under the filter "all" you will receive products that have the same price in ALL competitors (meaning that every competitor has the same price). The same logic applies for "I'm cheaper" and "They're cheaper".
Please note: the system loads up to 30 rows at a time. If you want more information, please press 'load more'. This is possible up to 200 rows.
Aggregative Parameter: Introducing a new "aggregative" parameter for attributes. This feature allows you to aggregate and analyze data based on specific attributes across product categories, providing deeper insights into pricing dynamics.
New Report Page: A new report page has been added that enables the aggregation of products by competitors and selected aggregative attributes. This enhancement enhances your ability to tailor analysis to your specific needs.
Whether you're monitoring competitor pricing strategies or optimizing your own pricing tactics, the Landscape Report is designed to support your pricing intelligence efforts effectively.
Comments
0 comments
Please sign in to leave a comment.