Measured attributes

Measured attributes enable you to track the analytics per attribute value. The data that can be provided are impressions, a general competitor landscape view, and the trending products for that specific attribute value. To set up measurements to track attributes, please reach out to our support team. 

Attributes set up to follow the measurements will be seen on the products page as links and also can be seen in the menu by clicking 'Reports' -> 'Attribute Activity Trends', and we will see the information for each attribute value in the table.
The tables are divided by the performance of the attribute. 'Meteors' and 'Rising stars' are attribute values that performed well over the period chosen, while 'Comets' and 'Falling stars' have yet to perform well.

After clicking one of the attribute's value you will have an extended view on the performance.

1. At the top of the page you have all the impressions, Revenue, Profit, View, Transactions, conversion rate, and units sold.

   

    

2. 'Competitor Landscape' indicates the name of the competitor you follow, the number of products you are cheaper, number of products you are the same as your competitor and number of products they are cheaper. 
   '% of total products' indicates the % products covered by this competitor under this category.

3. 'Trending products - Last 7 days' indicates the number of views, conversion rate and revenue for the most trendy products in the past 7 days.